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Book Review: How to Close Every Sale by Joe Girard
Posted on Friday 16 December @ 20:38:36
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Every month (or thereabout) HGLEE.COM will review a book or film. Each work will have a brief review and a quick link to Amazon, should you decide to pick up a copy for yourself. The selection du jour: Joe Girard's How to Close Every Sale.
First-hand advice on under-handed sales gimmicks...Joe Girard has an impressive record as a salesman, a fact to which the reader is treated at regular and frequent intervals throughout the book. Self-aggrandizement notwithstanding, this book left me quite convinced that car salesmen have earned every bit of their sleazy reputations.
I suppose that if you sell products for a living, there are some useful (although hardly novel) techniques highlighted in this work. That said, I'm not sure how Girard draws a distinction between himself and the myriad other "super-salesmen" authors on the market today...I certainly couldn't.
Beyond the general feel of the author's style and content, there are other cautionaries to relay. For instance, there is virtually no use in reading this book if you sell expertise or advisory services of any kind. Likewise, if you're a stickler for principle-based selling, this might not been the read for you.
To state the matter plainly, this book is replete with petty dishonesties that are pawned off on the reader as "techniques" of one variety or another. Finally, the reader should note that Girard's text presupposes a fairly unsophisticated buyer, so if that doesn't match your clientele, then you might want to keep browsing the bookshelves. In sum, if you're not selling products (in a high-pressure, high-volume environment) to witlings, there's nothing here particularly new or appealing from Mister Girard. This reviewer strongly recommends that you find another seller...
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